MORAN
#GiveaLittleBitGuatemala
I am a man passionate about advertising but also about giving back, as a result of this Give a Little bit was born, the foundation that even Will Smith & New York times talk about.
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¿What is it?
A movement that I created to share our charity and encourage our friends on Facebook to start the change in our country.
¿Why?
Guatemala is the second country with more violence in the world, but I truly believe that we can change that with education.
¿How start?
When I was 17 years old i got my first job, I start donating part of my income to charity, but I never made digital content of it. The major reason why I recorded the first video in 2015 it was because in the social media there is a lot of negative content that lacerate our human connection, for that reason I consider it prudent to start generating content that bring us again that human connection and encourage people to change our beautiful country.
¿How can i join?
¿How can i join?
By giving any education tool to any children who needs it, record or write your experience and share it on your Facebook, using the hashtag #GiveaLittleBitGuatemala, or you can send us your contribution, we will make it public because good things must be shared.
Produced & directed by Luis Moran
Some of our campaigns
Stop the bullying
In may 2, we created with the help of DDB a print campaign with a free royalty use for any school.
FINALIST
FINALIST
La Lista Gallery
Converting 8 school supplies into 85,000 with one idea.
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LA LISTA GALLERY
This product can cause serious damage
During the covid pandemic, the use of digital devices and entertainment blinded by the real difficulties and shortcomings of the most unprotected population in the country. Using the most common phrase in the country that is placed on health risk products, we took a brake to communicate the future damage of that this entertainment
PRESS
RELEASE
The challenge hack
Give a little bit is a foundation has a 0% budget for advertising, but needs to communicate the help they give to receive support from entities and people. So we decided to do something about it, we mapped social trends and decided to get into one to start the kick off for our awareness campaign, by changing the logical order of the Kiki Challenge to give a strong message and generate awareness to the brand, the result:
$100,000
IN FREE MEDIA
1.7 MILLIONS
ORGANIC VIEWS
2 MILLION
IMPRESSIONS
40,000
SHARES
Interviews & Press Release
Will Smith Fanpage - Radio Caracol - .Mic New York - RT Rusia - Latin Spots - Cannes Lions - Ojo de iberoamércia Publinews news paper top 10 young guys - Mundo hispano - Soy 502 - Guatemala.com - Prensa libre - Radio Infinita - Guatemala News - Carretera News - Radio la Marca - Chanel 3 - Chanel 7 - Radio Alfa - Radio Tropicalida - Publinews - Hispanos por el mundo - Cubanos por el mundo - Guatevisión - Emisoras Unidas - Radio TGW - Galileo Magazine - Yo recomiendo - Entorno inteligente - El Colombiano - Notimerica - DeGuate - TuNotiTica.com - Almorosa México - AVA Spanish 360 - Periodista Digital - Impacto - Watsup Americas - Pv noticias - El dateado & Others...
